Taylor Swift is nothing if not a vengeful lyricist and a pro at image reinvention; her new, darker, self-satirizing persona makes that abundantly clear. The Nils Sjoberg tombstone in the opening scene. The Met Gala dress. The single dollar bill in a bathtub full of diamonds.
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The visuals for Look What You Made Me Do offer a manic set of self-referential images that find the pop star commenting on the fall of her reputation. C elebrities are often accused of lacking self-awareness. Despite a lengthy catalogue of hits in which she plays scorned exes and lovelorn balladeers, the country singer turned pop superstar has been seen less as a victim than as a purveyor of victimhood, using her prodigious songwriting talents and natural affability to become a megaphone for perceived injustice. In the battle between Swifts, my allegiance is with the deceased version, a shrewd chronicler of young-adult courtship and seasoned, starry-eyed songwriter. So much so that hearing her new single made me nostalgic for the days of Fearless and Red. But the Old Swift be damned; this new one is all about retribution and, as the title of her forthcoming album suggests, reputation. But still, in all those images, Swift left a lot to be decoded. Get it?
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Swift wrote and produced the song with her co-producer Jack Antonoff. Released by Swift after a year of public hiatus, the comeback is widely considered to be one of pop music's most memorable moments, buoyed by its accompanying music video. The song amassed the most plays in a single day on Spotify and topped the Hot for three consecutive weeks. The song received polarized reviews from music critics—some complimented Swift's new direction and praised it as a fierce return, while others labeled the change of style a disappointment. Upon its release on YouTube , the music video garnered The video garnered critical acclaim, and was ranked by Billboard and Rolling Stone as one of the best music videos of