Creating cute and catchy GIFs that endlessly loop entices your Instagram followers to stay on your content longer, which helps them digest your message before they continue to thumb swipe away. Watch our free video tutorial with social media designer Secelia Bennett to learn how to plan, shoot, and edit GIFs for Instagram using Photoshop:. The unofficial official summer uniform. A post shared by lululemon lululemon on Jul 6, at pm PDT. When you are planning on creating GIFs for Instagram, the most important part is pre-planning to ensure a smooth photoshoot and editing process. Create a simple storyboard beforehand of how you envision each frame and create a list of necessary props. Whether you are shooting on your phone or a camera you should at least have a tripod to stabilize your shots. When specifically shooting a stop motion or endless loop GIF, you want your first and last scene to be exactly the same so it transitions seamlessly. Organize your additional props to the side of the scene and configure your camera settings — if you are using a phone, make sure your AF lock is on so your lighting and focus are uniform throughout each shot. Reference your storyboard and be careful not to touch or bump anything.
Equipment You’ll Need to Create GIFs for Instagram:
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The readers will see the effort and they will reward you by sharing or liking your posts. Not to forget that users are getting quite picky. GIF animations can also work better than videos. A GIF animation works in much the same way. Using GIFs can also improve your bounce rate and the chances of converting a visitor into a subscriber or customer. Not to forget that search engines like Google prefer websites and blogs that use a lot of multimedia content like images and videos along with text. When you think of GIFs, what comes to your mind? Animated GIFs are used to illustrate how easy it is to find and schedule engaging content with the help of this tool.
How to Create GIFs for Instagram using Photoshop:
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